Objective: Create awareness about one bank.
Insight: We have always been thinking of new technology as a future, and it's always a shock to see a new technology putting on the table.
Concept: The future is now!
Creative platform: !معدي الواقع
Creative role: Creative, Art Direction, Design.
OUT DOORS
Life style out doors reflects our audience personas and their interests that we care about.
AMBIENT
We created a series of ambient printed ads each one place in a specific location to hammer on a certain USP.
INTERACTIVE SCREEN
a bank that only for you, hammering on the tailored services the bank provides.
a screen with message " this ad is only for you" when the user gets close to the screen a sensor detects the gender of the user and accordingly tailor a specific message for him/her. also using augmented reality users w
Insight: Every classroom holds distinct personalities - the Nerd, Tech Geek, Influencer, Artist, & Social Media Addict.
Idea: Match each persona with Orange student programs through:
Video Series, engaging content,Persona-specific content & targeted ads.
Art Direction: Bold colors, persona-driven visuals, up to date desig
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